Model wearing a white lace long-sleeve maxi dress and floral embroidered belt at the waist.

Our Story

Welcome to Boston Proper®!
Model wearing a pink flutter sleeve top and gold floral earrings.

As creators, we obsess over designing clothes that make women look and feel amazing. We interpret runway style for the everyday and do it at a great price. We develop exclusive prints, fabrics, and genius cuts, focusing on fit and feel, then add the standout details that take our styles to the next level for a bounty of confidence and compliments.

Model wearing a white paisley embroidered sleeveless cover-up dress.

As curators, we immerse ourselves in the details, using our unique take on style to put together head-to-toe looks that are versatile, flattering and show off the best possible you.

Model wearing a cowboy hat with a paisley print scarf and paisley print halter-neck top.

We are:
Redefining age-appropriate fashion.
Empowering women with style.
Elevating confidence to enable women to be everything they want to be.

We Are:
Boston Proper