Models wearing a jean double breasted jacket with lace detail.

Our Story

Welcome to Boston Proper®!
Models wearing a floral detailed long sleeve dress with maroon hat and black heeled boots.

As creators, we obsess over designing clothes that make women look and feel amazing. We interpret runway style for the everyday and do it at a great price. We develop exclusive prints, fabrics, and genius cuts, focusing on fit and feel, then add the standout details that take our styles to the next level for a bounty of confidence and compliments.

Models wearing a gold sequin top with pearl layered necklace.

As curators, we immerse ourselves in the details, using our unique take on style to put together head-to-toe looks that are versatile, flattering and show off the best possible you.

Models wearing a denim dress with lace up detail in the front.

We are:
Redefining age-appropriate fashion.
Empowering women with style.
Elevating confidence to enable women to be everything they want to be.

We Are:
Boston Proper