Model wearing a blue lace sleeveless collared maxi dress and gold belt.

Our Story

Welcome to Boston ProperĀ®!
Model wearing a yellow scoop neck tank top and multicolor floral print palazzo cover-up pants.

As creators, we obsess over designing clothes that make women look and feel amazing. We interpret runway style for the everyday and do it at a great price. We develop exclusive prints, fabrics, and genius cuts, focusing on fit and feel, then add the standout details that take our styles to the next level for a bounty of confidence and compliments.

Left model wearing a light blue floral print cold-shoulder flutter-sleeve dress. Right model wearing a light blue floral printed single-button blazer, white tank top, white jeans, and white sunglasses.

As curators, we immerse ourselves in the details, using our unique take on style to put together head-to-toe looks that are versatile, flattering and show off the best possible you.

Model wearing a lilac double-breasted blazer, purple paisley printed button-down blouse, lilac trousers, and tan wedges.

We are:
Redefining age-appropriate fashion.
Empowering women with style.
Elevating confidence to enable women to be everything they want to be.

We Are:
Boston Proper