Left model wearing a pink button-down short-sleeve dress with a pearl embellished raffia belt around her waist. Right model wearing a pink and white sleeveless high-neck sheath dress.

Our Story

Welcome to Boston ProperĀ®!
Model wearing a multicolor floral print mock-neck sleeveless maxi dress.

As creators, we obsess over designing clothes that make women look and feel amazing. We interpret runway style for the everyday and do it at a great price. We develop exclusive prints, fabrics, and genius cuts, focusing on fit and feel, then add the standout details that take our styles to the next level for a bounty of confidence and compliments.

Model wearing an orange embellished long-sleeve collared dress.

As curators, we immerse ourselves in the details, using our unique take on style to put together head-to-toe looks that are versatile, flattering and show off the best possible you.

Model wearing a multicolor floral denim jacket, purple top, gemstone necklace, and white jeans.

We are:
Redefining age-appropriate fashion.
Empowering women with style.
Elevating confidence to enable women to be everything they want to be.

We Are:
Boston Proper