Power in Pink
Last updated September 30, 2025
In This Article
Boston Proper has always been fearlessly feminine, and this season, wearing pink is the ultimate power move. Expect bold cuts, lush textures, and sharp tailoring that redefine everything Pinktober stands for. Each piece in the Power in Pink edit carries both polish and purpose.
The Edit
This edit reimagines Pinktober in style. Tailored lines bring confidence to the workday, sweeping silhouettes turn evenings into statements, and polished separates carry you everywhere in between. Every piece is designed to stand out—and to stand for something greater.
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The Scarf
Meet the Power in Pink Scarf—exclusive, collectible, and wrapped in meaning. Yours with any $400+ purchase, it’s more than an accessory; it’s a gesture of support. Each scarf directly funds breast cancer research through our partnership with the Lynn Cancer Institute, turning style into solidarity.
The Ritual
Style is ritual. So is self-care. Just as we dress with intention, we encourage every woman to bring that same intention to her health—with annual screenings and monthly self-exams. Chic has always been about the details, and these are the details that matter most.
The Support
Supporting breast cancer awareness isn’t only about wearing pink, it’s about uplifting the women who are navigating this journey every single day. Whether it’s a loved one, a friend, or someone in your community, even the smallest gestures can make a meaningful difference.
Thoughtful Gifts & Simple Acts of Kindness
• Give the Gift of Comfort: Created by a six-time cancer survivor, The Balm Box curates beautifully designed care packages with comforting essentials inspired by real patient experiences. A loving way to show care to someone undergoing treatment or celebrating survivorship.
• Host a Pink Brunch: Gather friends, serve ribbon-inspired treats, and set up donation jars to support local cancer charities. A simple way to raise awareness and funds.
Because supporting breast cancer awareness goes beyond a single month. It’s about showing up, sharing strength, and wrapping someone in love when they need it most.
The Impact
This October, Boston Proper proudly donates $10,000 to the Lynn Cancer Institute/League of Ribbons. It’s our way of turning pink into purpose—transforming every polished piece into progress, and every style choice into support.