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INTRODUCING

BEYOND PROPER

by BOSTON PROPER

Why did we expand our name? Simply put, we’re not from Boston. Never have been. Boston Proper was a mailing list we bought more than 30 years ago and transformed into the beloved fashion brand we are today. And who we are is fearless. Always have been. And that's not changing one bit.
We’re not turning our backs on years of loyalty, memories and stories that made us who we are, but who we are is a brand that’s not afraid to take the necessary leaps of faith to innovate and ultimately grow. We’re proud of the confident, sexy attitude that makes us who we are, and we feel the timing couldn’t be better for this evolution, as it truly embodies everything we believe in.
We believe style is defined by attitude, not age. We believe in shaking up the status quo, going beyond what’s expected and never, ever settling. We believe in empowering women with the personal conviction that confidence is the sexiest thing you can wear, and with that conviction, we can move mountains, shatter ceilings and start movements, without sacrificing the feminine allure that makes us who we are.
To all the strong, fearlessly feminine women who’ve loved us over the years, we know you’ll embrace this journey, and to the ones we’ve not yet met, we invite you to discover not just fashion's best-kept secret, but a family of passionate women and men that will always go above and beyond for you.

7 STRIKING TRENDS TO WEAR NOW

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SHERYL‘S LOVES

Our president and fearless leader, Sheryl Clark, shares her favorite pieces from every collection. Get inspired and follow her @sherylatbeyondproper to see how she wears it like no one else.

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