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Playing It Cool

Call it an attitude and make it your style. Our new collection of high-vibe colors and breezy fabrics make summer style effortless. Whether you've got getaway goals, a special occasion to celebrate, or are just taking it easy, it's time for cool sophistication.

Fiercely Feminine, Properly Fit

Boston Proper is a one-of-a-kind women’s clothing boutique that puts fashion, confidence, and ageless style at the forefront, creating uniqueness to make all your own for everyday...with distinctive, on-trend, and always affordable looks.

From laid-back work and weekend outfits to perfectly packable vacation and weekend getaway style, our made-for-you fashions are expertly designed in just-right silhouettes that flatter every figure. Whether it’s luxe loungewear, the latest in boho, sophisticated-sporty activewear, or an elegant special occasion dress, every Boston Proper style is crafted from high-quality fabrics with special attention to details, lengths, and exquisite embellishments for the modern woman.

There’s always something new to refresh your wardrobe every season. Find what to wear and pair with curated capsules and outfitting ideas for all occasions. With the latest women’s clothing styles hitting the new arrivals list regularly, chic, sexy, standout style is guaranteed.