About us

We're not from Boston, and we're definitely not proper. But we are unexpected, and have been for 25 years. From day one, we've been committed to and inspired by the women we dress—women who are fearlessly feminine, distinctively chic and who possess the poise and confidence to wear it like no one else.

We cater to an attitude, not an age. Our customer is daring and sexy yet undeniably sophisticated. She may be boho today, casually chic tomorrow and fearless when she feels like it. It's what makes her unforgettable and what keeps us inspired to curate special pieces she won't find anywhere else.

Our catalog and website have long transcended the page with an aesthetic and feeling that is aspirational, exotic and uniquely personal. In 2013, the first Boston Proper boutiques opened and today, with 20 boutiques from Las Vegas to Miami, our evolution continues.

While times and technology have evolved us over the years, our passion and dedication remain unchanged. We are committed to surprising and delighting incredible women everywhere, fostering their individual expression and empowering them with the personal conviction that confidence is sexy.

Discover fashion's best-kept secret today, and get ready to Wear It Like No One Else®.

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