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Breast Cancer Awareness month is a time to come together to raise awareness, support family and friends and focus on self-care, prevention and early detection of this often-terrifying diagnosis.

About 1 in 8 U.S. women will develop invasive breast cancer over the course of their lifetime. In 2021, an estimated 281,550 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. The incidence of breast cancer increases dramatically as women age into their forties, making it even more important to raise awareness of the need for self-examination, regular check-ups, and mammograms.

We spoke at length to two amazing breast-cancer survivors, who reinforced the message of early detection and being proactive about your health care, as well as the importance of staying positive. Help yourself and your friends and family by getting a mammogram and encouraging your friends and family to do so as well.

Help support the cause with the purchase of our WE WEAR PINK tee. Proceeds from the sale of our tee benefits Susan G. Komen, which helps to raise awareness and the spirit of those touched by breast cancer.

We encourage you to shop for the cause and show us how you wear it by posting to social media with hashtag #BPWEWEARPINK


We had intimate chats with two inspiring breast cancer survivors, diving deep into their personal journeys and experiences navigating the disease, as well as their inspiring takeaways and advice to all of us.

Cheryl Donahue: Global Software Sales Executive, Entrepreneur, Mother of Two, 5 Years Cancer-Free

Cheryl knew breast cancer ran in her family, so she got her first mammogram early, before the recommended age. That led to an early diagnosis, and then the decision to pursue radical treatment. She has now been cancer free for five years.

“Take charge of your own health, including your mental health. No one can do it better than you.”

On diagnosis, Cheryl did her homework and gathered the best support team for her situation, including carefully chosen medical and mental health professionals and family and friends. She sought out other survivor stories and found the path that was right for her, journaling as therapy and learning to communicate with her support team, even when it was difficult. She shifted her thinking to stay positive, be present and focus on herself and her greater purpose. And found herself overflowing with gratitude for her amazing support team.

Her advice? Take care yourself inside and out – you are worth it!

Lisa Mis: Global Supply Chain Executive, Lover of ice cream, French bull dogs and FASHION!, 11 Years Cancer-free

Lisa credits her recovery to early diagnosis and taking charge of her overall health, focusing on exercise and staying positive, keeping her mind and body in the best possible shape.

She emphasized how important counseling was to get her and keep her on a positive track. She said “I kept asking myself, how did I get so lucky?” when others around her were losing their lives to the disease. And when my therapist said “Why NOT you?” a lightbulb went off in my mind. I had to learn to embrace my own value and purpose in this life, helping me to find exponential self-love and worth.

“Why NOT you? Is the question you should be asking yourself.”

Her advice to those recently diagnosed with breast cancer—be positive! Do your best to avoid feeling paralyzed by the news. Educate yourself and talk to others, hear their stories. Get your mind and body in in the best possible shape; this can totally improve your outcome. She recounted her doctor saying to her, “Don’t spend all your money, you have a long life ahead!”

It’s Breast Cancer Awareness month—do those self-examinations and schedule that mammogram. Then, snatch up our We Wear Pink tee before it sells out (which would be wonderful)!