Go beyond dramatic winter shades—the biggest color trend for winter 2020 is like a breath of fresh air. While we typically think of pretty pastels like baby blue and blush as colors to wear in warmer months, you’ll soon notice (if you haven’t already) that they’re having a major moment as temperatures dip. Maybe it’s the crisp, cool air of the season or the desire to lighten things up amid a sea of holiday reds and greens, little black dresses, and other dark hues—either way, we’re finding pastels are perfect winter colors.
This season, we’re all about barely-there hues that remind us of winter snowscapes. Think blush pink that’s like the flush of rosey cheeks on a cold winter day, or icy blue hues that are cool and crisp like the winter air, the latter being a major winter trend in everything from fashion to decor right now. We’re also into clean winter whites, creamy beiges, and camel colors that add a bit of warmth.
While you can wear anything you like in pastel colors, we’re loving the balance of plush sweaters and stylish coats in cool colors that remind us of winter. The contrast of warm and cozy styles in light, icy colors is what makes pastels work so well this season. You’ll find pastel colors are surprisingly versatile in winter—you just may wear them with different colors than you would in warmer months.